Digital Outdoor MediaDigital Outdoor Media advertising refers to advertising that is broadcast across specifically placed networks that are situated in venues and arenas such as bars, pus, clubs, cafes, health clubs, sporting or entertainment arenas and public shopping areas. The form of
Digital Outdoor Media is then shown on screens, kiosks and jukeboxes. The availability of low cost LCD screens means that
Digital Outdoor Media is not only cost effective but also a successful way of engaging customers and audiences with a marketing message or advertising feature. Growth in this type of advertising has been increasing rapidly since 2008 as more and more advertisers are moving to digital media.
