Outdoor AdvertisingOutdoor Advertising is essentially advertising that reaches people when they are outside of their home and should not be confused with other advertising formats such as broadcast, print and internet advertising. There are many different formats that can be considered as
Outdoor Advertising but the main four are billboards, transit, street furniture and alternative. Billboard advertising is generally considered to be the most traditional format of
Outdoor Advertising and is very popular with multinational corporations who will pay vast sums of money to have their advertisement displayed at some of the most prime locations in the most famous cities in the world.
